Steve and Alma Mitchell founded American Crafts in 1994 with their sons. Together, they quickly built the company into a business catering to the general crafting market.
In the late 1990s, the company transitioned to focus on creating innovative, well-designed products for the emerging scrapbooking industry. Since then, American Crafts has steadily expanded its product offering, becoming a trendsetter along the way. In 2009, American Crafts acquired the Pebbles Inc. brand, and in late 2011 the Crate Paper brand, to offer an even wider variety of products to scrapbookers.
American Crafts is known for fresh, clean product design and friendly, personalized customer service. Products feature bright, vibrant colors and a contemporary feel, inspiring crafters to record their memories in a fun, sophisticated, and stylish way.